BABYMONSTER’s ‘Golden’ Live Stage Surpasses 10 Million Views at MAMA 2025

BABYMONSTER’s special stage ‘What It Sounds Like + Golden’ at the 2025 MAMA Awards has surpassed 10 million views on the official platform, placing it among the most-watched performances of the entire ceremony alongside the group’s main stage.

According to official platform data, the performance video for ‘What It Sounds Like + Golden’ exceeded 10 million views in the early hours of December 13. The upload is presented on Mnet K-POP’s official channel as a Netflix ‘K-Pop Demon Hunters’ special stage credited to HUNTR/X (feat. BABYMONSTER). The group’s main stage performance, ‘WE GO UP + DRIP,’ also recorded more than 6.5 million views, with both videos ranking first and second among all stages released from the 2025 MAMA Awards. These figures indicate strong international engagement and sustained post-event interest.

Note: The official ‘What It Sounds Like + Golden’ stage video (Mnet K-POP official channel) surpassed 10 million views on December 13.

In recent years, BABYMONSTER has consistently built its reputation through live performances. Across year-end music stages and performance-focused content formats, the group has demonstrated a high level of consistency, vocal stability, and stage coordination. Several previously released live clips have continued to attract significant viewership over time, reinforcing the group’s positioning as a performance-driven act.

Rather than relying on large-scale visual effects, the ‘Golden’ stage drew attention through controlled vocals, cohesive group dynamics, and confident stage presence. Performances centered on execution and musical delivery often maintain long-term relevance beyond the broadcast period, allowing view counts to grow steadily after the event.

Alongside year-end activities, BABYMONSTER is continuing its Asia fan concert tour, with stops across Japan, Southeast Asia, and Taipei. The strong online performance of their MAMA stages also serves as an indicator of offline demand, extending the momentum of their live appearances to international audiences.

## KStarLoud Insight As the K-pop industry increasingly emphasizes verifiable live performance quality, BABYMONSTER’s MAMA viewership results highlight a shift in audience evaluation standards. Stages that surpass 10 million views within a short period tend to remain searchable and replayed over time, contributing to long-term visibility. This type of performance outcome not only strengthens group branding but also provides measurable support for future releases and overseas expansion.