BTS’s Jimin Becomes Chile’s Most Loved Asian Artist as ‘Who’ Hits 100M Streams on Spotify Chile

BTS member Jimin has solidified his status as the most beloved Asian artist in Chile. According to Korean outlet Starnews, his solo title track ‘Who’ from the album ‘MUSE’ has surpassed 100 million filtered streams on Spotify Chile, making it the first and only song by an Asian artist to achieve this milestone on the chart.

Thanks to these numbers, ‘Who’ has climbed to No. 17 on Spotify Chile’s ‘All-Time Most Streamed Songs’ list, making Jimin the first and so far only Asian artist to rank that high. The achievement underlines not just local listening power, but also the long-term impact of a K-pop male soloist in the Latin American market.

The song had already made history as the first track by an Asian artist to reach No. 1 on Spotify’s Daily Top Songs Chile chart. It has now accumulated 29 days at the top and logged 491 consecutive days on the chart, setting a new record for the longest-charting song in Chile. Instead of a short-lived viral spike, the data points to steady, long-term listening among mainstream users.

Beyond streaming numbers, Jimin’s impact in Chile is also visible through fan-led charity projects. To celebrate his birthday, the Chilean fanbase ‘PARKJIMIN_Chile’ organized a series of donation campaigns, turning support for the artist into tangible contributions for vulnerable communities and animal welfare. This has further cemented his image as an artist associated with meaningful social impact.

According to Korean reports, Chilean fans donated to Las Rosas, a non-profit organization that supports the elderly and vulnerable communities, continuing a tradition of caring for seniors. They then contributed to Hogar Mision de Maria, which offers protection and support for children and adolescents regardless of religion or race. Additional donations were made to Nuestros Hijos, a foundation that helps children with cancer and their families; ABRÁZAME, which focuses on improving the welfare of children in need of protection; and Huella Animal, an organization dedicated to animal rescue and protection. Together, these efforts form a multi-layered charity network spanning elderly care, child welfare, and animal rights.

With record-breaking streaming performance for ‘Who’ and a series of Chilean fan-led charity initiatives tied to his birthday, Jimin is being portrayed in Korean media not only as ‘the most loved Asian artist in Chile,’ but also as a key example of how fandom culture can translate into social good. For observers tracking K-pop’s global expansion and the growth of the Latin American market, Chile now stands out as more than just a data point—it is a country where both numbers and real-world actions are firmly backing Jimin’s popularity.

In the official dance practice video, ‘Who’ is performed with restrained yet emotionally charged choreography that highlights Jimin’s signature control and musicality. For fans in Chile and across Latin America, the practice version has become a key piece of content outside of streaming platforms, offering a closer look at the performance itself and further boosting the song’s visibility on social media.

The official music video for ‘Who’ uses restrained storytelling and minimalistic visuals to embody the core themes of ‘MUSE,’ which revolves around self-discovery and the search for inspiration. Taken together—streaming performance, global spread of the MV and choreography, and long-running charity projects led by Chilean fans—Jimin’s position in Chile now goes beyond any single song or chart result, representing a blend of music, narrative, and social impact.