December 2025 Girl Group Brand Reputation: Wonyoung Leads, Jennie & Rosé Close Behind—What the Data Structure Suggests

The December 2025 ranking places IVE’s Jang Wonyoung at No.1, with BLACKPINK’s Jennie and Rosé following at No.2 and No.3. The narrow gap among the top three suggests that year-end social discussion and media exposure continue to concentrate on a small group of top-tier idols with both high recognition and strong topic-conversion power. What kind of attention structure does this reveal? Below, we break down the data and metrics to read the ranking more clearly.

The analysis covers 2025/11/21–12/21, aggregating brand-related big data for 730 individuals and forming the brand reputation index through four dimensions: Participation, Media, Communication, and Community. Notably, total data volume declined month-over-month, with 103,382,679 data points collected—down 9.15% from November’s 113,791,375. In other words, while the overall attention pool shrank in December, leading figures were still able to maintain or increase their scores, highlighting a stronger concentration effect toward year’s end. From a content perspective, the value of such rankings goes beyond “who ranks first.” They allow observers to see how attention is driven—whether through media exposure, fan community interaction, or short-term event spikes—and how these differences become more visible when the overall buzz pool contracts.

## Wonyoung: Balanced strength across all four metrics supports steady growth Wonyoung recorded a brand reputation index of 7,536,058 this month, marking a 3.14% increase from November’s 7,306,431. Across participation, media, communication, and community, her performance remained consistently strong, with community diffusion contributing most significantly—allowing her score to rise even as overall data volume declined. This kind of balanced structure usually indicates diversified discussion sources rather than reliance on a single platform or spike. In terms of content, discussions around Wonyoung extended beyond her established high-recognition image, reflecting attention toward her appearances at public events, stage performances, and MC roles. High-frequency descriptors such as “cute,” “charismatic,” and “cool” point to a multi-dimensional image, while event- and activity-related keywords indicate that her buzz was driven by identifiable exposure moments rather than occurring in isolation.

## Jennie & Rosé: Strong community diffusion keeps the top cluster tight Jennie ranked second with 7,211,080, up 1.27% month-over-month, while Rosé followed in third with 6,077,665, a 2.89% increase. Both share stable community engagement, particularly across global fandoms where discussions spread easily across platforms—allowing them to maintain a solid baseline even without heavy promotion. Structurally, December’s top three did not separate into a clear breakaway tier. This aligns with typical year-end patterns: attention is dispersed by events and seasonal content, yet core interest in top-tier artists continues to accumulate across platforms and ultimately returns to the same group of names.

## #4–#5 shifts: Lisa rises while Ahn Yujin declines, highlighting event momentum Lisa recorded 4,141,465 (+3.81%), while Ahn Yujin dropped to 2,839,198, reflecting a sharp month-over-month decline. The contrast underscores how brand reputation depends not only on name recognition, but also on whether a given month provides enough distributable content moments—such as events, releases, or sustained discussion—to keep attention moving.

Beyond the top cluster, members from aespa, LE SSERAFIM, TWICE, and Red Velvet continue to appear prominently. As the overall attention pool shrinks, rankings tend to concentrate among those with stable audiences and exposure, while mid-tier positions fluctuate more sharply with short-term events.

## 【KStarLoud Insight】 The key value of this ranking is not only “who is No.1,” but what it reveals about how attention concentrates when year-end buzz pools shrink. In a month packed with events and information—where audience attention is fragmented—artists who maintain top positions tend to share one trait: they remain repeatedly discussable. Ongoing exposure contexts and secondary diffusion across communities help turn single moments into accumulated visibility. As a reading approach, it is helpful to treat the chart as an observation tool for attention structure. By examining Participation, Media, Communication, and Community, one can identify what drives an artist’s monthly buzz and how it is amplified. Rankings are therefore closer to a snapshot of online diffusion and attention distribution than a definitive verdict on long-term popularity. Rather than focusing solely on positions, asking which events and content formats sparked discussion—and which platforms amplified them most effectively—offers clearer insight into the movement and context behind the ranking.