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ENHYPEN Win Fans’ Choice Daesang and Triple Crown at 2025 MAMA Awards, Proving the Power of Global ENGENE

Article24 days ago
Source: Mnet MAMA on Instagram (@mnet_mama)

At the 2025 MAMA AWARDS held at Hong Kong’s Kai Tak Stadium on November 28, boy group ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and NI-KI) secured a triple crown in the fan-voted categories. The group won ‘VISA FANS’ CHOICE OF THE YEAR’, considered the top fans’ Daesang, along with ‘FANS’ CHOICE’ and ‘TELASA GLOBAL FAVORITE ARTIST’. Because all three awards are determined entirely by global fan votes, Korean media described the achievement as a Daesang “built on ENGENE’s support,” underlining the group’s solid international popularity.

Accepting the Daesang, ENHYPEN first expressed condolences to those affected by the recent high-rise apartment fire in Hong Kong, saying they wished to offer heartfelt comfort to everyone impacted by the tragedy. They then reflected on the fact that November 30 marks the fifth anniversary of their debut, admitting that they “never imagined” they would receive such a prize and that it felt as if their long-held dream had come true. Emphasizing that “this moment would not exist without ENGENE,” the members promised to keep moving forward, showing newer and more developed sides of themselves and treating the award as a priceless gift from their fans.

Source: Mnet MAMA on Instagram (@mnet_mama)

During the ceremony, ENHYPEN presented a special stage under the theme ‘Crimson Broken’, linking performances of ‘No Doubt’ and ‘Bad Desire (With or Without You)’. Dressed in black suits and armed with tightly synchronized choreography, they created an almost ritual-like mood. On-site coverage noted that the seven members combined stable live vocals with dramatic stage blocking to deliver a performance where audiences, regardless of language, could feel united through music—widely cited as one of the stages that best embodied the essence of the show on the first night of 2025 MAMA.

ENHYPEN’s sweep of the fan-voted awards is closely tied to their year-long growth on the global stage. In April, they appeared at the Coachella Valley Music and Arts Festival, one of the largest music festivals in the United States, giving international audiences a direct look at their live capabilities. In June, their sixth mini-album ‘DESIRE : UNLEASH’ became their third ‘double million-seller’, keeping their physical-sales trajectory on an impressive upward curve. This was followed by solo concerts in Japanese stadiums during July and August, and by the end of October their world tour ‘WALK THE LINE’ had drawn roughly 676,000 attendees, reinforcing their fanbase worldwide through large-scale in-person shows.

Beyond MAMA, ENHYPEN have also been recognized at other major award ceremonies this year. They received ‘The Awards Black Label Album of the Year’ at the D Awards and ‘Album of the Year’ at the ASIA STAR ENTERTAINER AWARDS (ASEA), meaning that, together with the 2025 MAMA Daesang, the group has already collected three top-tier album or fans’ choice honours in 2025 alone. Commentators note that, backed by steady album sales, international touring, and a clearly defined narrative concept, ENHYPEN have evolved from a rookie group born out of a survival show into a core K-pop act with durable brand power and strong box-office appeal.

The 2025 MAMA ceremony unfolded in a subdued mood due to a deadly high-rise fire in Hong Kong just days earlier, which left more than a hundred people dead and many injured. Organiser CJ ENM cancelled the red carpet and scaled back certain segments, while MC Park Bo-gum led a moment of silence in the opening. ENHYPEN’s acceptance speech, which combined condolences with gratitude, echoed the event’s broader theme of using music to deliver healing and solidarity. For observers of the K-pop industry, the group’s fan-category Daesang at 2025 MAMA is seen as a milestone marking their emergence, just ahead of their fifth debut anniversary, as one of the representative “global fan-driven” boy groups of the current generation.

[KStarLoud Deep Dive] From an industry standpoint, ENHYPEN’s win is less about a single fan Daesang and more about successfully converting their 2025 activity map into voting power. Coachella, Japanese stadium shows and the ‘WALK THE LINE’ world tour all grew the base of people who have experienced the group live; during the voting period, those experiences were reactivated and turned into concrete votes and platform engagement. For brands and organisers, this ‘tour → fandom stickiness → award-show voting’ funnel signals that ENHYPEN can now link overseas buzz, album sales and fan-mobilisation capacity into one coherent line. For ENGENE, the fan-category Daesang functions as an official stamp of their collective presence; for other boy groups and planning teams, it offers a clear lesson: purely online interaction isn’t enough to dominate fan-voted awards. You need touring, festival slots and on-the-ground promotion to turn casual listeners into people willing to log in repeatedly and cast votes—a strategic advantage that makes ENHYPEN’s 2025 triple crown especially significant.

ENHYPEN Win Fans’ Choice Daesang and Triple Crown at 2025 MAMA Awards, Proving the Power of Global ENGENE | KStarLoud