IZNA unveils ‘COSMOPOLITAN × POLHAM’ behind-the-scenes video, blending effortless charm with cozy fall fashion

On October 27, girl group IZNA released the behind-the-scenes video for their ‘COSMOPOLITAN × POLHAM’ photoshoot through their official YouTube channel, showcasing the members’ off-stage charm and professionalism. According to Korean outlets iMBC and MHN, the shoot is part of the fall ‘Koshort’ campaign jointly produced by POLHAM and COSMOPOLITAN, and the video quickly trended upon release.

In the video, members IZNA, MAI, SA RANG, KOKO, SAE BI, and JEE MIN model POLHAM’s fall-winter line, ranging from hoodies to denim skirts for a fresh and youthful vibe. On camera they exhibit poise and confidence; off camera they share candid laughter and friendly moments—perfectly matching Korean media descriptions of ‘confidence that shines even off stage.’

MHN Culture News reported that the theme centered on the intersection of freedom and refinement, using natural lighting and soft focus to showcase each member’s distinct personality. Nate Entertainment praised IZNA for interpreting the brand’s casual concept through clean makeup and a relaxed atmosphere, balancing innocence and maturity. The visual direction also aligns with the group’s name ‘IZNA,’ short for ‘It’s Natural.’

The video closes with IZNA cheerfully remarking, ‘Everything went smoothly today and the photos came out beautifully,’ thanking fans for their support. Reports note that the behind-the-scenes clip also ties into IZNA’s promotion for their second mini album ‘Not Just Pretty.’ Since their late-October comeback, the group has steadily built popularity with their refreshing concept and authentic charm, cementing their status as a rising next-gen K-pop act.