BTS Jungkook Named Global Ambassador for Chanel Beauty with Striking Black-and-White Campaign
BTS member Jungkook has been named the new global ambassador for Chanel Beauty, accompanied by striking black-and-white visuals that immediately drew worldwide attention.
On December 11, Chanel Beauty officially announced Jungkook as its newest global ambassador, emphasizing that the partnership reflects the brand’s commitment to modern creativity and timeless aesthetics. The monochrome portraits highlight Jungkook’s calm but charismatic presence, with his signature tattoos and clean styling drawing significant attention across social media. As one of the most influential artists in global pop music, Jungkook’s strong performance identity, cross-genre collaborations, and creative ambition made him a natural fit for the brand.
Chanel’s Global Creative Director for Fragrance and Beauty, Thomas du Pré de Saint Maur, praised Jungkook’s artistic influence and cross-generational impact, noting that he embodies the spirit of the house. Jungkook expressed that Chanel’s balance of heritage and innovation aligns with his own approach as an artist, making the collaboration particularly meaningful. Although recent online discussions surrounding his personal life have drawn attention, they have not affected his standing in global branding, underscoring his strong market presence and cultural influence.
- Jungkook officially joins Chanel Beauty as global ambassador
- Monochrome portraits trend across global social platforms
- Brand highlights his creativity and cross-generational influence
## 【KStarLoud Insight】 Jungkook’s appointment reflects the rising strategic value of K-pop artists in luxury branding. Chanel’s decision highlights its intent to connect more deeply with younger global audiences. Future campaigns involving Jungkook are likely to generate strong commercial and cultural impact across beauty and fashion sectors.