‘Just Makeup’ Taps Lee Hyori as MC; Producer Outlines Global Strategy and Show Format

Beauty survival show ‘Just Makeup’ features Lee Hyori as MC. In an interview published on Naver (Ilgan Sports), producer Yoon Hyun-joon explains that the show brings together 60 K-beauty makeup artists and targets a worldwide audience through international streaming, noting rising buzz since launch.

A YouTube news clip highlights Lee Hyori’s poised, well-paced hosting, while the official main trailer showcases the show’s core: live challenges by contestants and the judging framework.

Drawing from Korean media interviews and video materials, the program is positioned as a technique-driven beauty competition: contestants complete themed or timed missions on stage, with the MC and judges steering the pacing and narrative. Producers emphasize showcasing K-beauty and professional craftsmanship to global viewers.

Since its premiere, ‘Just Makeup’ has quickly trended thanks to Lee Hyori’s return and the show’s high production quality, becoming a flagship title for K-beauty’s global expansion. Streaming simultaneously on Coupang Play and Amazon Prime Video, it has drawn attention from audiences across Asia and the West. Korean outlets describe the series not merely as a makeup competition but as a stage showcasing Korea’s beauty culture and creativity to the world.