‘Kiss Is Not For Nothing!’ Jang Ki-yong × Ahn Eun-jin’s New SBS Rom-com Premieres Nov 12, Starts With a Kiss

SBS’s new Wed–Thu rom-com ‘Kiss Is Not For Nothing!’ will premiere on Wednesday, Nov 12 at 9 PM KST, starring Jang Ki-yong and Ahn Eun-jin. Marketed as a fast-paced, ‘dopamine’ romance, it notably begins with a kiss in episode one.

Synopsis: To make ends meet, the heroine disguises herself as a ‘mother with a child’ to get hired; the hero is her team leader. A ‘cataclysmic’ kiss jolts them into mutual attraction, subverting the typical rom-com rhythm of flirtation → development → kiss.

Credits: Writers Ha Yoon-ah & Tae Kyung-min; Directors Kim Jae-hyun & Kim Hyun-woo; produced by Studio S and Samhwa Networks.

Key art and stills highlight the pair in a tight embrace with taglines like a ‘dynamite-level kiss alert,’ signaling the show’s ‘kiss-first, fall-fast’ identity.