PLAVE Secures Two Major Wins at MMA 2025, Establishing a Growth-Driven Milestone for Virtual Idols

Virtual idol group PLAVE marked a defining milestone at the 2025 Melon Music Awards by securing both TOP10 and Million’s TOP10. The achievement reflects consistent digital performance and a clearly articulated growth narrative presented through their stage.

Held on December 20 at Seoul’s Gocheok Sky Dome, MMA 2025 recognized PLAVE for both digital performance and fan engagement. The TOP10 award, based on sustained streaming impact and public attention, was secured by the single Dash, highlighting its long-term visibility within a highly competitive market.

PLAVE also claimed the Million’s TOP10 award with their third mini album Caligo Pt.1. The album has surpassed 11 million streams on Melon, setting a new personal record for the group and demonstrating sustained consumption power within the digital music ecosystem.

Under the theme Our Journey with PLLI: Complete, PLAVE structured their performance as a retrospective narrative. Early visuals reflected their beginnings, followed by a refined live rendition of Dash and a warmer transition into BBUU!, emphasizing connection with fans.

## 【KStarLoud Insight】 PLAVE’s dual recognition at MMA 2025 reflects a model built on consistent releases, measurable performance data, and structured fan engagement. The group’s trajectory suggests that virtual idols can sustain long-term relevance when supported by verified results rather than short-term hype.