RESCENE’s ‘lip bomb’ Hits 104K First-Week Sales as ‘Bloom’ MV Surpasses 20M Views in 6 Days
Korean girl group RESCENE has closed out the year on a high note with their third mini album ‘lip bomb’. According to Hanteo Chart, the release recorded 104,406 copies in first-week sales between November 25 and December 1, breaking past the 100K mark and setting a new career-high for the group.
Reports also highlight that ‘lip bomb’ adds roughly 20,000 more first-week sales on top of the group’s previous release ‘Dearest’, which sold around 90,000 copies. The steady, step-by-step growth shows how RESCENE has been expanding both their physical sales power and fandom engagement with each comeback.
The album continues RESCENE’s signature ‘scent’ concept, this time centering on a Berry fragrance that combines five different berries. It features five tracks in total—double title songs ‘Heart Drop’ and ‘Bloom’ alongside ‘Love Echo’, ‘Hello XO’, and ‘MVP’. Critics note that the project uses energetic dance production and bright vocals to portray a coming-of-age story about trusting oneself and blooming together with the people who stand by you.
Online metrics mirror the strong sales performance. The official music video for ‘Bloom’, released on November 25 via RESCENE’s YouTube channel, surpassed roughly 20 million views within just six days. Commentators point to its bright melody, layered harmonies, and choreography built around members making eye contact as key reasons for the song’s impact. The group kicked off their comeback stages on KBS2’s ‘Music Bank’ and has been actively promoting on various music shows.
By using different scents as narrative anchors since debut, RESCENE has gradually built a distinctive universe—one where memories and scenes are recalled through fragrance, from floral notes and ocean breezes to the current Berry theme. With ‘lip bomb’ achieving both strong sales and high visibility, Korean media see the album as a key stepping stone for the group’s next chapter, raising expectations for how RESCENE will continue expanding this scent-driven storytelling in future releases.
## KStarLoud Insight: RESCENE’s 104K first-week sales signal their entry into the rising mid-tier girl group bracket. Based on Hanteo data and consistent Korean media commentary, the 104,406 first-week figure represents more than a strong comeback—it marks a milestone in RESCENE’s step-by-step growth trajectory, moving from 50K → 90K → 100K over consecutive releases. Their scent-driven storytelling is also forming a distinctive brand identity, helping them stand out amid a crowded rookie landscape. With the ‘Bloom’ MV surpassing 20M views within six days, the group is showing simultaneous gains in both physical sales and digital metrics—an indicator shared by most of today’s strongest performers. Altogether, RESCENE now appears positioned to challenge the 150K–200K sales tier in future comebacks.