Stray Kids’ “LALALALA” MV Surpasses 300 Million Views on YouTube, Marking Their 5th 300M-Hit Video
The music video for Stray Kids’ mini album ‘樂-STAR’ title track “락 (樂) (LALALALA)” officially surpassed 300 million views on YouTube on November 28, 2025. Released on November 10, 2023 at 2 p.m. KST, the video reached the 300M mark in roughly 748 days, becoming the group’s fifth MV to hit this milestone and underscoring the steady global traction and loyalty Stray Kids have built over time.
Prior to “LALALALA,” Stray Kids had already joined the 300M club with four hits—“God’s Menu,” “Back Door,” “Thunderous,” and “MANIAC.” With this latest achievement, the group now boasts five music videos surpassing 300 million views, placing them among the leading fourth-generation boy groups in terms of both the presence and the number of 300M-view MVs, a point frequently highlighted in Korean and international K-Pop coverage.
“LALALALA” is the title track of Stray Kids’ 2023 mini album ‘樂-STAR,’ which scored four No. 1 entries on the U.S. Billboard 200, cementing the group’s position in the North American market. The song itself became the first track by a fourth-generation K-Pop boy group to enter the Billboard Hot 100, further boosting their visibility on the global mainstream stage. Written and composed in part by the in-house production team 3RACHA—Bang Chan, Changbin, and Han—the rock-infused track blends band sounds with hip-hop elements to deliver a message about holding on to one’s own joy and attitude regardless of circumstances.
Korean articles describe the “LALALALA” MV as having a cinematic scale, featuring scenes with a school bus, dramatic lighting, elaborate sets, and large-scale choreography with numerous dancers. The band-style performance aesthetic and the members’ intense vocal delivery—especially in the shout-along chorus—create a high-energy visual that balances spectacle and detailed choreography, contributing to the video’s steady view growth over the past two years.
The 300M milestone also coincides with the group’s latest release, ‘SKZ IT TAPE “DO IT”.’ According to Korean and international reports, title track “Do It” debuted at No. 11 on Spotify’s Daily Top Songs Global chart and No. 13 in the United States, marking new career highs for Stray Kids. On the Top Songs Debut Global chart, the track secured No. 1 globally, No. 5 in the U.S., and No. 8 in the U.K. Meanwhile, “Do It,” “Divine,” and “Holiday” all entered the U.K. Official Trending Chart’s Top 20, illustrating how the group’s latest material and earlier hits like “LALALALA” are performing strongly in both streaming and music-video metrics.
Overall, Korean outlets and global K-Pop media view the 300M milestone for “LALALALA” as another key marker in Stray Kids’ video catalogue, tying together the impact of ‘樂-STAR’ with the momentum of their latest release, ‘SKZ IT TAPE “DO IT”.’ From four No. 1 entries on the Billboard 200 and a historic Hot 100 appearance to multiple MVs surpassing 300 million views, the group continues to consolidate its status as a leading fourth-generation boy group through concrete streaming and viewership figures, setting the stage for further expansion with future releases.
【KStarLoud Analysis】The fact that “LALALALA” needed nearly two years to reach 300 million views highlights not just a viral spike, but the solid long-tail ecosystem Stray Kids have built worldwide. Earlier hits like “God’s Menu” and “MANIAC” helped crack open public awareness, while the ‘樂-STAR’ era and “LALALALA” converted that buzz into broader mainstream visibility—from four No. 1 entries on the Billboard 200 to a Hot 100 debut, all backed by multiple MVs steadily crossing the 300M mark. Within the fourth-generation landscape, Stray Kids are no longer only a fandom-driven powerhouse; they are increasingly becoming a name surfaced by algorithms and casual listeners alike. This kind of across-the-board data penetration—albums, streaming, and MVs moving in tandem—will be a key metric to watch as their upcoming releases aim for yet another level of global impact.