SUNMI unveils concept photos for 1st full album ‘HEART MAID’, comeback on Nov 5, 6PM KST with title track ‘CYNICAL’

SUNMI will return with her first full-length album ‘HEART MAID’ on Nov 5 at 6 PM KST, led by the title track ‘CYNICAL’. A set of 14 concept photos transitions from icy and mysterious to refined sensuality, folding in ‘maid’ motifs to heighten character, styling and theatrical atmosphere.

Korean outlets report the album includes 13 tracks, positioned as both a consolidation and an expansion of her sonic universe. Visually, stark monochrome meets high-saturation palettes, while lace and leather textures collide to achieve a ‘hauntingly beautiful’ mood. The rollout escalates via concept photos, teasers and track info, centering the attitude-driven aesthetics of ‘CYNICAL’.

‘HEART MAID’ extends SUNMI’s command of concept-driven storytelling: character-centric framing uses wardrobe, camera language and gestures to stage a push–pull between detachment and control. With a full-length tracklist and a strategically timed comeback, attention is expected across both digital charts and physical sales.

Comeback info (KST): Release on 2025/11/05 18:00; title track ‘CYNICAL’; pre-order, pre-save and pre-add are open. Additional visuals will be unveiled in phases ahead of release.